Monday, March 14, 2011

Online Money Making Opportunities




I love these little white board demos that Austan Goolsbee does on a fairly regular basis. It's such a nice, sane, intelligent version, especially in comparison to some of the bat-$#!% crazy ones we're forced to watch while monitoring Fox News.


In this one, Goolsbee talks up the National Wireless Initiative. I don't know if our generally myopic world view makes the fact that we have such slow internet speeds (compared to other countries) something that is well-known. I suspect not.


But the Obama administration does want to address that and extending internet connectivity to far more people in the hopes of stimulating job growth and thereby, the economy:


As the President explained today, his plan would expand wireless coverage to 98% of Americans, while reducing the deficit by nearly $10 billion by making more government spectrum available:


For our families and our businesses, high-speed wireless service, that’s the next train station; it’s the next off-ramp. It’s how we’ll spark new innovation, new investment, new jobs.


And you know this here in Northern Michigan. That’s why I showed up, in addition to it being pretty and people being nice. (Laughter and applause.) For decades now, this university has given a new laptop to every incoming student. Wi-Fi stretched across campus. But if you lived off-campus, like most students and teachers here, you were largely out of luck. Broadband was often too expensive to afford. And if you lived a bit further out of town, you were completely out of luck, because broadband providers, they often won’t build networks where it’s not profitable, just like they wouldn’t build electrical lines where it wasn’t profitable.


So this university tried something new. You partnered with various companies to build a high-speed, next-generation wireless network. And you managed to install it with six people in only four days without raising tuition. Good job. Good job, Mr. President. (Applause.) By the way, if you give me the name of these six people -- (laughter) -- there’s a whole bunch of stuff in Washington I’d like to see done in four days with six people. (Laughter.)


So today, this is one of America’s most connected universities, and enrollment is near the highest it’s been in 30 years.


And what’s more -- and this is what makes this special -- you told nearby towns that if they allowed you to retrofit their towers with new equipment to expand your network, then their schools, their first responders, their city governments could use it too. And as a result, police officers can access crime databases in their cars. And firefighters can download blueprints on the way to a burning building. And public works officials can save money by monitoring pumps and equipment remotely.


And you’ve created new online learning opportunities for K-12 students as far as 30 miles away, some of whom -- (applause) -- some of whom can’t always make it to school in a place that averages 200 inches of snow a year. (Laughter and applause.) Now, some of these students don’t appreciate the end of school [snow] days. I know Malia and Sasha get really excited about school [snow] days. Of course, in Washington things shut down when there’s an inch of snow. (Laughter.) But this technology is giving them more opportunity. It’s good for their education, it’s good for our economy. In fact, I just came from a demonstration of online learning in action. We were with Professor Lubig and he had plugged in Negaunee High School -- (applause) -- and Powell Township School in Big Bay. (Applause.) So I felt like the guy in Star Trek. I was being beamed around -- (laughter) -- across the Upper Peninsula here. But it was remarkable to see the possibilities for these young people who are able to, let’s say, do a chemistry experiment, and they can compare the results with kids in Boston.


Or if there’s some learning tool or material they don’t have immediately accessible in their school, they can connect here to the university, and they’re able to tap into it.


It’s opening up an entire world to them. And one of the young people who I was talking to, he talked about foreign policy and what we were seeing in places like Egypt. And he said, what’s amazing especially for us is that now we have a window to the entire world, and we can start understanding other cultures and other places in ways that we could never do without this technology.





The new co-presidents of Walt Disney Co.'s digital media group used the platform of the company's investor conference in Anaheim on Thursday to say what Wall Street has been longing to hear: that the money-losing division will achieve profitability in 2013.


John Pleasants, co-president of Disney Interactive Media Group, said the division made significant layoffs in January and plans an additional 25% cut in operational overhead "in our march to profitability." No details on timing were offered.


"In the last 90 days, we've focused on getting the right team and scaling the team to where the business is today," Pleasants said, adding that the earlier wave of job reductions had already "taken millions of overhead out of the Interactive media group."


Pleasants and Co-President Jimmy Pitaro talked about refocusing the business to take advantage of new opportunities online and on mobile devices  -- a theme Disney Chief Executive Robert A. Iger has underscored in earnings calls with investors. 


The interactive group will begin shifting resources away from developing games for the mature console market, reducing spending by 50% over the next four years, Pleasants said. "That does not mean we won't be making boxed product," he hastened to add, noting the popularity of the Epic Mickey title released late last year.


Pleasants, who oversees games and social media within the division, talked about better capitalizing on opportunities -- not only on emerging technological platforms, but in burgeoning international markets. He said the division will narrow its focus to "four to six major franchises," creating content to take advantage of growth areas, while experimenting with business models -- from free to subscription to micro-transactions, in which players pay modest sums to enhance their online experience.


The group aspires to create its own world-class character franchises that can flow to other parts of the entertainment giant's businesses, much as Pixar Animation's "Toy Story" characters or Marvel Entertainment's superheroes fuel merchandise sales. 


One such home-grown franchise Pleasants highlighted is Club Penguin, an online world for children that has grown by 400% in the last three years.


Pitaro, who has oversight of the Disney.com portal and a collection of websites for mothers and families,talked about creating a more personal experience that's shaped by a user's interests.


"When we deliver the right content to the right user at the right time," Pitaro said, "we'll grow reach and engagement and have a more powerful platform to surface the fantastic content we have across our company,"


-- Dawn C. Chmielewski





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